Dead Sea Salt Encounter
ARGUMENT:
A: Buying the dead sea salt exfolient scrub
B: would show my husband'd love for me
REASON: Because buying this gift for me would mean that I was worth whatever it cost.
IA: Whatever I was worth to my husband in gifts would also show his love for me.
AUDIENCE:
My husband and I. We are students on a budget. We're newly wed's. At the time of meeting the sales lady at the Dead Sea Salt kiosk, my husband was in between jobs, and it had been tough finding one. So, the nice sales lady really had quite a difficult task, getting us to buy a totally unnecessary and expensive item.
HOW THE ARGUMENT WAS MADE:
We did try avoiding eye contact when we came upon the congregated kiosk. But to no avail. She cut us off and only wanted "a few minutes of our time". She was very persistent even after we turned her down several times. She first asked our names, making it personal, and using ethos to establish a relationship with us. Immediately when shown the product (a dead sea salt exfoliant and moisturizing oil), my sister, Lisa, said her boyfriend had bought it for her. The sales lady used it. She had Lisa vouch for the product. Didn't she love it? Wasn't it so nice of her boyfriend to get it for her? She proceeded to do her demo, and really it was a fantastic product. It was also a whopping $54. So I honestly could tell her that we could not afford it. We had no money. She then turned to my husband and asked how much he loved me? What was I worth to him? Wow.
GOAL:
Sell us a dead sea salt exfoliant scrub.
EFFECTIVENESS:
She was personal enough to use our names, but not enough to address our concern of having no money. She did not bring it down to an affordable price, but rather tried to say we could get another product for free. We couldn't afford it in the first place. She targeted our love, trying to make her gift a symbol of the eternal bond we had just created. We left feeling exactly the same thing we had felt at first: her product was completely unnecessary and way too expensive. So, no, not effective at all.