Psychological Disability in Women who Relinquish a Baby for Adoption
http://www.birthmothers.info/condon.pdf
ARGUMENT:
A:Relinquishing a baby for adoption
B:results in long-term psychological disabilities in the mothers
Reason: Because women who relinquish a child for adoption often do not have the necessary support to cope with the crisis.
IA: Whatever results in inadequate support for mothers relinquishing a child for adoption will also result in long-term psychological disabilities in those mothers.
GOAL: To get nurses, doctors and medical staff to provide psychological support for a woman giving up her child for adoption before and after the birth of the child.
AUDIENCE: Doctors, nurses and medical staff involved in preparing a mother and delivering her baby meant for adoption.
HOW THE ARGUMENT IS MADE:
The Author uses primarily logos to make his argument. His representation is typical as he is a specialist in his field. His study as well as the studies of other professionals alluded to in his article support his logical argument with facts, evidence and real live cases. His subject, however, uses pathos by nature, as it is appealing to the emotions of his audience. This helps his audience consider more carefully their interactions with and approach to treating mothers going through the process of relinquishing a child. He is fair in his argument, suggesting several times that women should not be swayed in either direction once they have expressed the desire to relinquish a child. This is the author's goal.
EFFECTIVE?
Considering the use of logos, pathos, and fair and typical representation, I think that the author's argument was effective in having medical professionals consider more wisely the way that they approach their treatment of a mother relinquishing a child for adoption.
Saturday, March 27, 2010
SAM'S SPEECH
http://www.youtube.com/watch?v=JEMdXhfO-Wk&NR=1
A:You (Frodo)
B:can accomplish your task
Reason: b/c you will hold on to the good worth fighting for.
IA: Whatever helps Frodo to accomplish his task will also help him hold on to the good worth fighting for.
Audience:
Frodo, charged with the responsibility of destroying the ring, is weighed down and close to giving up. Sam directs his speech to him in the movie. Sam's speech is generally applicable, but is used to persuade Frodo that he must fight to keep going and accomplish his task.
The goal:
To persuade Frodo that he must not give up. He wants Frodo to understand that the darkness that they have faced and will face will pass if he just keeps fighting for it.
How the argument is made:
Sam simplistically appeals to the emotions through pathos as he invites Frodo to remember childhood stories. He made a point to say that the stories that really mattered are the ones that involved darkness and danger and the two being overcome in the end. He creates a relationship with Frodo through Ethos in mentioning this point, as they are both facing a rather dangerous and dark task themselves. Thus Sam's argument is relevant as well as typical as he and Frodo are both in a similar situation and know the stories he alludes to. Obviously, Sam's appeal to Frodo's emotions is the strongest tool in his argument. Filling Frodo with hope of victory and giving him a motive to keep fighting is exactly what he needed in his downtrodden and overwhelmed state.
Is it effective?
I believe it is. Sam's speech was very moving and heartfelt. Right before his speech is given, Frodo nearly kills him, having forgotten everything Sam goes on to remind him of. Sam gives his argument in a simplistic way that appeals to Frodo on a very deep level of friendship that Frodo had suppressed through the length of his journey. It brings him to a remembrance not of their bleak reality, but of a hope he once believed in.
http://www.youtube.com/watch?v=JEMdXhfO-Wk&NR=1
A:You (Frodo)
B:can accomplish your task
Reason: b/c you will hold on to the good worth fighting for.
IA: Whatever helps Frodo to accomplish his task will also help him hold on to the good worth fighting for.
Audience:
Frodo, charged with the responsibility of destroying the ring, is weighed down and close to giving up. Sam directs his speech to him in the movie. Sam's speech is generally applicable, but is used to persuade Frodo that he must fight to keep going and accomplish his task.
The goal:
To persuade Frodo that he must not give up. He wants Frodo to understand that the darkness that they have faced and will face will pass if he just keeps fighting for it.
How the argument is made:
Sam simplistically appeals to the emotions through pathos as he invites Frodo to remember childhood stories. He made a point to say that the stories that really mattered are the ones that involved darkness and danger and the two being overcome in the end. He creates a relationship with Frodo through Ethos in mentioning this point, as they are both facing a rather dangerous and dark task themselves. Thus Sam's argument is relevant as well as typical as he and Frodo are both in a similar situation and know the stories he alludes to. Obviously, Sam's appeal to Frodo's emotions is the strongest tool in his argument. Filling Frodo with hope of victory and giving him a motive to keep fighting is exactly what he needed in his downtrodden and overwhelmed state.
Is it effective?
I believe it is. Sam's speech was very moving and heartfelt. Right before his speech is given, Frodo nearly kills him, having forgotten everything Sam goes on to remind him of. Sam gives his argument in a simplistic way that appeals to Frodo on a very deep level of friendship that Frodo had suppressed through the length of his journey. It brings him to a remembrance not of their bleak reality, but of a hope he once believed in.
Saturday, March 20, 2010
MY PAPER A (from the viewpoint of my audience)
ARGUMENT:
A: Adopting a stricly Neutralist approach
B: is insufiicient when treating a child with language disorders
Reason: because a Neutralist approach alone does not provide therapy conducive to the bettering of a child's social communication.
IA: Whatever does not better a child's social communication in treatment is an insufficient method
GOAL: That new SLP's adapt both a neutralist and normativist approach to speech therapy.
AUDIENCE: Speech language pathologists recently entering the field. The author seems to portray the audience as fairly inexperienced, as many explanations of terms and concepts are given. These SLP's seem to be at the point that they have yet to decide on what approach they want to adopt, or have been taught and heavily rely on standardized testing in order to understand a child's language abilities.
HOW IT IS MADE:
The author through ethos establishes herself as a credible source on the information being presented. Her representation of the Neutralist approach and tactics, such as standardized and norm-referenced testing seems to be quite fair and accurate, giving credit to it's positive points. She used very little pathos, but logos is another tool used often to show that the information being presented clearly supports her point. However, she does not reveal a logical solution until the very end of her paper.
EFFECTIVE?
Her knowledge and evidence supporting her arguments lack a little bit of solidity, however the information she presented clearly showed that the Neutralist approach alone was not sufficient.
ARGUMENT:
A: Adopting a stricly Neutralist approach
B: is insufiicient when treating a child with language disorders
Reason: because a Neutralist approach alone does not provide therapy conducive to the bettering of a child's social communication.
IA: Whatever does not better a child's social communication in treatment is an insufficient method
GOAL: That new SLP's adapt both a neutralist and normativist approach to speech therapy.
AUDIENCE: Speech language pathologists recently entering the field. The author seems to portray the audience as fairly inexperienced, as many explanations of terms and concepts are given. These SLP's seem to be at the point that they have yet to decide on what approach they want to adopt, or have been taught and heavily rely on standardized testing in order to understand a child's language abilities.
HOW IT IS MADE:
The author through ethos establishes herself as a credible source on the information being presented. Her representation of the Neutralist approach and tactics, such as standardized and norm-referenced testing seems to be quite fair and accurate, giving credit to it's positive points. She used very little pathos, but logos is another tool used often to show that the information being presented clearly supports her point. However, she does not reveal a logical solution until the very end of her paper.
EFFECTIVE?
Her knowledge and evidence supporting her arguments lack a little bit of solidity, however the information she presented clearly showed that the Neutralist approach alone was not sufficient.
Saturday, March 13, 2010
54 Hour Week/ Low Wages
Fred Ellis, 1885-1965.
Crayon, ink, pencil and opaque white. Published in the Daily Worker.
LC-USZC4-6598
© Robert Ellis.
ARGUMENT:
A: Forcing an overwhelming amount of hours and insufficient wages on workers
B: provides unfit labor conditions in society
Reason: because poor working conditions and under compensation lead to the death of a meaningful and provident life.
IA: Whatever provides unfit labor conditions in society also leads to the death of a meaningful and provident life.
AUDIENCE/GOAL:
His audience is the government and the working class of the early 20th century in the United States. Even though the drawling depicts mine workers, the majority of the working class at the time suffered from being underpaid and overworked, not to mention that many workplaces had harsh environmental conditions. Ellis' political cartoon was targeted to those suffering such conditions at the time as a means of giving them a voice. It was also a forewarning and plea to government officials that something needed to be changed.
HOW THE ARGUMNENT IS MADE:
Ellis uses a combination of pathos and ethos to reach his audience. Using ethos he depicts working men of the day, particularly mine workers, as small and helpless in the face of the towering Death above them, who holds their "54 hour week" and "low wages" like their death sentence. In so doing, he forms a relationship with them by saying "I know what you face every day". Using pathos, Ellis portrays Death as a gargantuan task master, unable to be dominated by his subjects. Instead of depicting an actual mine, Ellis' Death seems to be shepherding the workers into what looks more like a slaughter house labeled "Mines". It is as if he is saying that the end result is inevitable. Ellis' drawing is a hyperbole, and clearly not an accurate depiction, yet this works to his advantage and shares the message he desired.
EFFECTIVE?
I believe it is. Ellis' depiction of Death is the most effective element. It takes up the majority of his cartoon and is the immediate attention grabber, gruesome and unavoidable.
A: Forcing an overwhelming amount of hours and insufficient wages on workers
B: provides unfit labor conditions in society
Reason: because poor working conditions and under compensation lead to the death of a meaningful and provident life.
IA: Whatever provides unfit labor conditions in society also leads to the death of a meaningful and provident life.
AUDIENCE/GOAL:
His audience is the government and the working class of the early 20th century in the United States. Even though the drawling depicts mine workers, the majority of the working class at the time suffered from being underpaid and overworked, not to mention that many workplaces had harsh environmental conditions. Ellis' political cartoon was targeted to those suffering such conditions at the time as a means of giving them a voice. It was also a forewarning and plea to government officials that something needed to be changed.
HOW THE ARGUMNENT IS MADE:
Ellis uses a combination of pathos and ethos to reach his audience. Using ethos he depicts working men of the day, particularly mine workers, as small and helpless in the face of the towering Death above them, who holds their "54 hour week" and "low wages" like their death sentence. In so doing, he forms a relationship with them by saying "I know what you face every day". Using pathos, Ellis portrays Death as a gargantuan task master, unable to be dominated by his subjects. Instead of depicting an actual mine, Ellis' Death seems to be shepherding the workers into what looks more like a slaughter house labeled "Mines". It is as if he is saying that the end result is inevitable. Ellis' drawing is a hyperbole, and clearly not an accurate depiction, yet this works to his advantage and shares the message he desired.
EFFECTIVE?
I believe it is. Ellis' depiction of Death is the most effective element. It takes up the majority of his cartoon and is the immediate attention grabber, gruesome and unavoidable.
Saturday, March 6, 2010
Cost of Being a Stay-at-Home Mom: $1 Million
MP Dunleavey
http://articles.moneycentral.msn.com/CollegeAndFamily/RaiseKids/CostOfBeingAStayAtHomeMom.aspx
ARGUMENT:
A: Mothers
B: can financially afford to leave the workforce and stay at home with their children
Reason: because mothers have so many resources to allow them financial security from home.
IA: Whatever gives mothers the resources to allow them financial security from home will also allow them to afford leaving the workforce.
AUDIENCE:
Her Audience consists of working mothers who have considered staying home with their children but do not think that they can afford it. The author lists several reasons why her audience has qualms about leaving the work force, but their main inhibition is in giving up supplemental income. These are obviously mothers who care for their children very much, and would like to be more of a part of their upbringing, otherwise they would not be considering leaving work to stay home. These women are either vacillating between the decision to leave or stay in the workforce or they are neutral on the idea and willing to hear why this option might work for them.
HOW IT IS MADE:
First of all, the author establishes a relationship with her audience right away through the use of ethos by mentioning that she earned an education, has a child and has been in the workforce. She has made the decision to stay at home and she is obviously successful due to her article being published through a legitimate news source (MSN). Her representation therefore is typical. She is also accurate and fair to those who are against leaving the workforce. She very astute in addressing the concerns of her audience. She provides several resources and suggestions to allow them the opportunity she supports. She presents her information in a very down-to-earth, non-condescending tone, which is important when speaking to her audience.
GOAL: Allow working mothers to see that they have more options than staying in the workforce for supplemental income/can afford to do without it in order to stay at home with their little ones.
EFFECTIVE?:
I honestly have had struggles figuring out if I will be able to stay at home with my little ones. The resources and suggestions she gives are very informative and motivating. I think that this is an effective argument for women wanting to be home, but not sure how to accomplish it or on the fence over this issue.
MP Dunleavey
http://articles.moneycentral.msn.com/CollegeAndFamily/RaiseKids/CostOfBeingAStayAtHomeMom.aspx
ARGUMENT:
A: Mothers
B: can financially afford to leave the workforce and stay at home with their children
Reason: because mothers have so many resources to allow them financial security from home.
IA: Whatever gives mothers the resources to allow them financial security from home will also allow them to afford leaving the workforce.
AUDIENCE:
Her Audience consists of working mothers who have considered staying home with their children but do not think that they can afford it. The author lists several reasons why her audience has qualms about leaving the work force, but their main inhibition is in giving up supplemental income. These are obviously mothers who care for their children very much, and would like to be more of a part of their upbringing, otherwise they would not be considering leaving work to stay home. These women are either vacillating between the decision to leave or stay in the workforce or they are neutral on the idea and willing to hear why this option might work for them.
HOW IT IS MADE:
First of all, the author establishes a relationship with her audience right away through the use of ethos by mentioning that she earned an education, has a child and has been in the workforce. She has made the decision to stay at home and she is obviously successful due to her article being published through a legitimate news source (MSN). Her representation therefore is typical. She is also accurate and fair to those who are against leaving the workforce. She very astute in addressing the concerns of her audience. She provides several resources and suggestions to allow them the opportunity she supports. She presents her information in a very down-to-earth, non-condescending tone, which is important when speaking to her audience.
GOAL: Allow working mothers to see that they have more options than staying in the workforce for supplemental income/can afford to do without it in order to stay at home with their little ones.
EFFECTIVE?:
I honestly have had struggles figuring out if I will be able to stay at home with my little ones. The resources and suggestions she gives are very informative and motivating. I think that this is an effective argument for women wanting to be home, but not sure how to accomplish it or on the fence over this issue.
Sunday, February 28, 2010
Dead Sea Salt Encounter
ARGUMENT:
A: Buying the dead sea salt exfolient scrub
B: would show my husband'd love for me
REASON: Because buying this gift for me would mean that I was worth whatever it cost.
IA: Whatever I was worth to my husband in gifts would also show his love for me.
AUDIENCE:
My husband and I. We are students on a budget. We're newly wed's. At the time of meeting the sales lady at the Dead Sea Salt kiosk, my husband was in between jobs, and it had been tough finding one. So, the nice sales lady really had quite a difficult task, getting us to buy a totally unnecessary and expensive item.
HOW THE ARGUMENT WAS MADE:
We did try avoiding eye contact when we came upon the congregated kiosk. But to no avail. She cut us off and only wanted "a few minutes of our time". She was very persistent even after we turned her down several times. She first asked our names, making it personal, and using ethos to establish a relationship with us. Immediately when shown the product (a dead sea salt exfoliant and moisturizing oil), my sister, Lisa, said her boyfriend had bought it for her. The sales lady used it. She had Lisa vouch for the product. Didn't she love it? Wasn't it so nice of her boyfriend to get it for her? She proceeded to do her demo, and really it was a fantastic product. It was also a whopping $54. So I honestly could tell her that we could not afford it. We had no money. She then turned to my husband and asked how much he loved me? What was I worth to him? Wow.
GOAL:
Sell us a dead sea salt exfoliant scrub.
EFFECTIVENESS:
She was personal enough to use our names, but not enough to address our concern of having no money. She did not bring it down to an affordable price, but rather tried to say we could get another product for free. We couldn't afford it in the first place. She targeted our love, trying to make her gift a symbol of the eternal bond we had just created. We left feeling exactly the same thing we had felt at first: her product was completely unnecessary and way too expensive. So, no, not effective at all.
ARGUMENT:
A: Buying the dead sea salt exfolient scrub
B: would show my husband'd love for me
REASON: Because buying this gift for me would mean that I was worth whatever it cost.
IA: Whatever I was worth to my husband in gifts would also show his love for me.
AUDIENCE:
My husband and I. We are students on a budget. We're newly wed's. At the time of meeting the sales lady at the Dead Sea Salt kiosk, my husband was in between jobs, and it had been tough finding one. So, the nice sales lady really had quite a difficult task, getting us to buy a totally unnecessary and expensive item.
HOW THE ARGUMENT WAS MADE:
We did try avoiding eye contact when we came upon the congregated kiosk. But to no avail. She cut us off and only wanted "a few minutes of our time". She was very persistent even after we turned her down several times. She first asked our names, making it personal, and using ethos to establish a relationship with us. Immediately when shown the product (a dead sea salt exfoliant and moisturizing oil), my sister, Lisa, said her boyfriend had bought it for her. The sales lady used it. She had Lisa vouch for the product. Didn't she love it? Wasn't it so nice of her boyfriend to get it for her? She proceeded to do her demo, and really it was a fantastic product. It was also a whopping $54. So I honestly could tell her that we could not afford it. We had no money. She then turned to my husband and asked how much he loved me? What was I worth to him? Wow.
GOAL:
Sell us a dead sea salt exfoliant scrub.
EFFECTIVENESS:
She was personal enough to use our names, but not enough to address our concern of having no money. She did not bring it down to an affordable price, but rather tried to say we could get another product for free. We couldn't afford it in the first place. She targeted our love, trying to make her gift a symbol of the eternal bond we had just created. We left feeling exactly the same thing we had felt at first: her product was completely unnecessary and way too expensive. So, no, not effective at all.
Saturday, February 20, 2010
*****Please read this!****
I wrote the below post this afternoon. It was completely done at 2 PM today. I finished it at work and thought that I had posted it before logging off my computer when I had actually just saved it. I just got back on to check the link and make sure it works, and realized that it had not actually posted. I know that you don't accept late blog posts, but please believe me, this was done on time..early actually. Is there anyway you can make an exception? I would really appreciate it if you would. Please let me know if that is possible.
Thank you, Michelle
I wrote the below post this afternoon. It was completely done at 2 PM today. I finished it at work and thought that I had posted it before logging off my computer when I had actually just saved it. I just got back on to check the link and make sure it works, and realized that it had not actually posted. I know that you don't accept late blog posts, but please believe me, this was done on time..early actually. Is there anyway you can make an exception? I would really appreciate it if you would. Please let me know if that is possible.
Thank you, Michelle
Mushaboom, Feist
Helping the kids out of their coats
But wait the babies haven't been born
Unpacking the bags and setting up
And planting lilacs and buttercups
But in the meantime I've got it hard
Second floor living without a yard
It may be years until the day
My dreams will match up with my pay
Old dirt road
Knee deep snow
Watching the fire as we grow old
I got a man to stick it out
And make a home from a rented house
And we'll collect the moments one by one
I guess that's how the future's done
How many acres how much light
Tucked in the woods and out of sight
Talk to the neighbours and tip my cap
On a little road barely on the map
Old dirt road
Knee deep snow
Watching the fire as we grow old
Old dirt road
Rambling rose
Watching the fire as we grow
Well I'm sold
http://www.youtube.com/watch?v=cYF0qU5WSew
ARGUMENT:
A: Having dreams
B: will allow you to get through less than desirable circustances
Reason: Becuase dreaming of a better future can give you the hope necessary to attain it.
IA: Whatever gives you the hope necessary of attaining a better future will help you get through less than desirable times.
AUDIENCE:
Even though the singer is speaking of personal experience, the audience consists of those who are living less than their dream life. More specifically I think the audience most attracted to the message of the song are those who are in her same position, working day by day trying to earn enough to make a life in that perfect dream house somewhere. Her audience has ideals, goals, desires. Even in the style and content of her video, it is suggested that her audience wants something out of the ordinary to happen in their lives, like dancing in the street and turning a normal day into a parade, or stepping into a closet and stepping out of a freezer into a carnival somewhere else. Maybe they'd like changing their circumstances to something better to be that easy.
HOW THE ARGUMENT IS MADE:
This video apeals to the emotions, making the impossible possible; making a reality of things that we only silently imagine and laugh to ourselves about. I think her audience would be able to relate to waking up in a place you can't exactly call ideal and wanting to be free enough to fly away from it and escape, even if it is just to the street outside where a group of strangers will randomly start dancing in unison to a song you're singing. Though her video is a little random (not entirely portraying what she is describing in her song), I believe it is relevant because it portrays a dream world come to life, which is exactly what the singer is hoping for.
GOAL:
I think her goal is to show her audience that dreams are real. She creates a dream world in her video suggesting that the dreams of the audience can also become reality.
EFFECTIVE?
Absolutely. If her audience interprets her video like I did, then it is an effective portrayal of far off dreams becoming reality.
Helping the kids out of their coats
But wait the babies haven't been born
Unpacking the bags and setting up
And planting lilacs and buttercups
But in the meantime I've got it hard
Second floor living without a yard
It may be years until the day
My dreams will match up with my pay
Old dirt road
Knee deep snow
Watching the fire as we grow old
I got a man to stick it out
And make a home from a rented house
And we'll collect the moments one by one
I guess that's how the future's done
How many acres how much light
Tucked in the woods and out of sight
Talk to the neighbours and tip my cap
On a little road barely on the map
Old dirt road
Knee deep snow
Watching the fire as we grow old
Old dirt road
Rambling rose
Watching the fire as we grow
Well I'm sold
http://www.youtube.com/watch?v=cYF0qU5WSew
ARGUMENT:
A: Having dreams
B: will allow you to get through less than desirable circustances
Reason: Becuase dreaming of a better future can give you the hope necessary to attain it.
IA: Whatever gives you the hope necessary of attaining a better future will help you get through less than desirable times.
AUDIENCE:
Even though the singer is speaking of personal experience, the audience consists of those who are living less than their dream life. More specifically I think the audience most attracted to the message of the song are those who are in her same position, working day by day trying to earn enough to make a life in that perfect dream house somewhere. Her audience has ideals, goals, desires. Even in the style and content of her video, it is suggested that her audience wants something out of the ordinary to happen in their lives, like dancing in the street and turning a normal day into a parade, or stepping into a closet and stepping out of a freezer into a carnival somewhere else. Maybe they'd like changing their circumstances to something better to be that easy.
HOW THE ARGUMENT IS MADE:
This video apeals to the emotions, making the impossible possible; making a reality of things that we only silently imagine and laugh to ourselves about. I think her audience would be able to relate to waking up in a place you can't exactly call ideal and wanting to be free enough to fly away from it and escape, even if it is just to the street outside where a group of strangers will randomly start dancing in unison to a song you're singing. Though her video is a little random (not entirely portraying what she is describing in her song), I believe it is relevant because it portrays a dream world come to life, which is exactly what the singer is hoping for.
GOAL:
I think her goal is to show her audience that dreams are real. She creates a dream world in her video suggesting that the dreams of the audience can also become reality.
EFFECTIVE?
Absolutely. If her audience interprets her video like I did, then it is an effective portrayal of far off dreams becoming reality.
Saturday, February 6, 2010
Paper A
https://blackboard.byu.edu/courses/1/MF5-20101-1/content/_3061634_1/6-Principles%20of%20Assessment%20and%20Intervention-Brinton_&_Fujiki.pdf?bsession=66472426&bsession_str=session_id=66472426,user_id_pk1=332122,user_id_sos_id_pk2=1,one_time_token=
ARGUMENT:
A: Adopting a a Normativist approach to speech therapy will result in greater improvement in the comminication and quality of life of a patient
B: will result in greater improvement in the comminication and quality of life of a patient
Reason: a Normativist approach focuses on the improvement of speech production in order that the patient become independent and socially competent.
Implicit Assumption: Whatever approach to speech therapy allows the patient to become independent and socially competent will improve their communication and quality of life.
AUDIENCE:
Brinton and Fujiki's audience are students of speech language pathology as well as scholars in the same field. The audience consists of either those who are undecided about adopting a Normativist approach to therapy, or those who lean more towards the Neutralist approach to therapy. They may be therapists who rely heavily on norm-referenced testing and quantitative data supporting the effectiveness of their treatment of the patient's immediate problem.
GOAL:
I believe Brinton and Fujiki's goal is to have therapists slow down and consider the long-term effects of their treatment decisions and to choose their approach to therapy according to the patient's best interest for their future well-being.
HOW THE ARGUMENT IS MADE:
Brinton and Fujiki's article appeals mainly to Ethos. They include several sources to their claims throughout the article as well as give examples from their own case studies. Being professionals in the field of speech language pathology, I find it adds to their credibility not just to site others who have done this research, but to mention their findings from their own studies. Therefore their representation is also typical. I find their information is accurate and fair. Instead of simply tearing down other approaches to therapy, they note the positive points of other approaches. They mention that standardized and norm-referenced tests (which are often highly used by those taking the Neutralist approach) as being effective indications of typical and atypical behavior, giving the approach credit. And still they establish their argument for the Normativist approach strongly with all of their evidence sited in the document.
EFFECTIVENESS:
I do believe that Fujiki and Brinton made an effective argument for adopting the Normativist approach in order to see more improvement in a patient's long term social independence because of their evidence and case examples listed throughout the article.
https://blackboard.byu.edu/courses/1/MF5-20101-1/content/_3061634_1/6-Principles%20of%20Assessment%20and%20Intervention-Brinton_&_Fujiki.pdf?bsession=66472426&bsession_str=session_id=66472426,user_id_pk1=332122,user_id_sos_id_pk2=1,one_time_token=
ARGUMENT:
A: Adopting a a Normativist approach to speech therapy will result in greater improvement in the comminication and quality of life of a patient
B: will result in greater improvement in the comminication and quality of life of a patient
Reason: a Normativist approach focuses on the improvement of speech production in order that the patient become independent and socially competent.
Implicit Assumption: Whatever approach to speech therapy allows the patient to become independent and socially competent will improve their communication and quality of life.
AUDIENCE:
Brinton and Fujiki's audience are students of speech language pathology as well as scholars in the same field. The audience consists of either those who are undecided about adopting a Normativist approach to therapy, or those who lean more towards the Neutralist approach to therapy. They may be therapists who rely heavily on norm-referenced testing and quantitative data supporting the effectiveness of their treatment of the patient's immediate problem.
GOAL:
I believe Brinton and Fujiki's goal is to have therapists slow down and consider the long-term effects of their treatment decisions and to choose their approach to therapy according to the patient's best interest for their future well-being.
HOW THE ARGUMENT IS MADE:
Brinton and Fujiki's article appeals mainly to Ethos. They include several sources to their claims throughout the article as well as give examples from their own case studies. Being professionals in the field of speech language pathology, I find it adds to their credibility not just to site others who have done this research, but to mention their findings from their own studies. Therefore their representation is also typical. I find their information is accurate and fair. Instead of simply tearing down other approaches to therapy, they note the positive points of other approaches. They mention that standardized and norm-referenced tests (which are often highly used by those taking the Neutralist approach) as being effective indications of typical and atypical behavior, giving the approach credit. And still they establish their argument for the Normativist approach strongly with all of their evidence sited in the document.
EFFECTIVENESS:
I do believe that Fujiki and Brinton made an effective argument for adopting the Normativist approach in order to see more improvement in a patient's long term social independence because of their evidence and case examples listed throughout the article.
Saturday, January 30, 2010
There Aint No Reason
http://www.playlist.com/micamia
ARGUMENT:
WATCO: believing in love on dealing with the chaos and commotion of this world.
Terms:
A:Love
B: Will come set you free from the chaos and commotion of the world
B/C: love is the only thing that can combat the irony and inequality in life.
IA: Whatever combats the irony and inequality in life can also set you free from the chaos and commotion of the world.
AUDIENCE: people who feel the need to be set free by something, who feel the weight of the chaos and commotion of the world.
HOW THE ARGUMENT IS BEING MADE:
ETHOS: Instead of creating credibility as an expert in his subject, he creates a relationship with his audience, bringing himself on the same level of understanding as them. He claims that he can't explain why things are the way they are. It is assumed that no one can explain all the madness and irony in the world. For that reason, I think that his representation is TYPICAL. He is a good source for the observations that he has made in his song. He also uses PATHOS in a very creative way. He is sarcastically mimicking the apathetic nature of those who explain away of the horrors of reality by stating "it's just the way things are.” Even in the style of the song, with a slow relaxing melody, he plays to the emotions with his nonchalant mentioning of losing everything you have worked for, selling your soul, hurt, hatred, weapons, and slavery.
GOAL: To persuade the audience of love’s ability to set them free. I think his audience already knows and has experienced the terrible things he mentions, and needing a way to escape from it all, but perhaps not having a solution, stating that he believes love will set him free suggests it as a solution to his audience as well.
IS IT EFFECTIVE?
His argument is very weakly supported. He gives no evidence as to why he believes love will set him free. However, the stark difference between the terrible realities he mentions and the concept of love makes choosing love the more desirable option. Arguing that neither he nor anyone else can explain nor solve these tragedies, love seems to be the default solution. Singling love out as the only legitimate option makes it a stronger, more effective argument, even though it is weakly supported due to lack of claims and evidence.
http://www.playlist.com/micamia
ARGUMENT:
WATCO: believing in love on dealing with the chaos and commotion of this world.
Terms:
A:Love
B: Will come set you free from the chaos and commotion of the world
B/C: love is the only thing that can combat the irony and inequality in life.
IA: Whatever combats the irony and inequality in life can also set you free from the chaos and commotion of the world.
AUDIENCE: people who feel the need to be set free by something, who feel the weight of the chaos and commotion of the world.
HOW THE ARGUMENT IS BEING MADE:
ETHOS: Instead of creating credibility as an expert in his subject, he creates a relationship with his audience, bringing himself on the same level of understanding as them. He claims that he can't explain why things are the way they are. It is assumed that no one can explain all the madness and irony in the world. For that reason, I think that his representation is TYPICAL. He is a good source for the observations that he has made in his song. He also uses PATHOS in a very creative way. He is sarcastically mimicking the apathetic nature of those who explain away of the horrors of reality by stating "it's just the way things are.” Even in the style of the song, with a slow relaxing melody, he plays to the emotions with his nonchalant mentioning of losing everything you have worked for, selling your soul, hurt, hatred, weapons, and slavery.
GOAL: To persuade the audience of love’s ability to set them free. I think his audience already knows and has experienced the terrible things he mentions, and needing a way to escape from it all, but perhaps not having a solution, stating that he believes love will set him free suggests it as a solution to his audience as well.
IS IT EFFECTIVE?
His argument is very weakly supported. He gives no evidence as to why he believes love will set him free. However, the stark difference between the terrible realities he mentions and the concept of love makes choosing love the more desirable option. Arguing that neither he nor anyone else can explain nor solve these tragedies, love seems to be the default solution. Singling love out as the only legitimate option makes it a stronger, more effective argument, even though it is weakly supported due to lack of claims and evidence.
Saturday, January 23, 2010
Commercial: EDS
http://www.youtube.com/watch?v=AgH4h4KMoGk
WATCO: Choosing EDS on managing the complexities of e-business
ARGUMENT:
A Term:Choosing EDS
B Term: will allow you to manage the complexities of e-business
C Term: B/C Choosing the right information technology out-sourcing company will take your information, ideas, technologies wherever you want them to go.
Implicit assumption: Whatever takes your information, ideas and technologies where you want them to go will also allow you to manage the complexities of e-business.
GOAL: The goal of the commercial is getting the targeted e-business owners to choose EDS for their information technology out-sourcing. If nothing else, providing their web site at the end of the commercial presents the goal of getting the targeted audience to visit their site to learn more. With EDS's cryptic definition of what they do, embedded in a humorous dramatization which truly has very little to do with the nature of their business, the real invitation is to check out the website to get a better idea about what they offer.
AUDIENCE: Though it is not obvious until the last few moments of the commercial when it is spelled out, the targeted audience is Internet business owners, those starting an internet business, those needing help organizing their internet business, or those wanting their internet business to take off. The commercial may even attract those wanting a more creative approach to internet business, as EDS shows off their own creative marketing. Getting much more specific than this in defining a targeted audience is difficult, however, given the lack of specifics on the services EDS offers.
HOW IS THE ARGUMENT BEING MADE?
Truly, the brilliance behind EDS's commercial is in the clever mocumentary-style used. The targeted audience viewing this ad can assume that EDS's services are just as ingenious. In taking a profession that does not exist and making it something believable and even touching, EDS appeals to the emotions and sense of humor of it's audience. The quality of the commercial's making (the filming, story, convincing actors, the setting), as well as the brilliance in doing something in a commercial that has never been done before gives credibility to EDS's ingenuity and abilities.
IS THE COMMERCIAL EFFECTIVE?
. I think the ad is effective because of its ability to present its service potential in a creative manner, thereby establishing its credibility in the nature of the service it offers.
http://www.youtube.com/watch?v=AgH4h4KMoGk
WATCO: Choosing EDS on managing the complexities of e-business
ARGUMENT:
A Term:Choosing EDS
B Term: will allow you to manage the complexities of e-business
C Term: B/C Choosing the right information technology out-sourcing company will take your information, ideas, technologies wherever you want them to go.
Implicit assumption: Whatever takes your information, ideas and technologies where you want them to go will also allow you to manage the complexities of e-business.
GOAL: The goal of the commercial is getting the targeted e-business owners to choose EDS for their information technology out-sourcing. If nothing else, providing their web site at the end of the commercial presents the goal of getting the targeted audience to visit their site to learn more. With EDS's cryptic definition of what they do, embedded in a humorous dramatization which truly has very little to do with the nature of their business, the real invitation is to check out the website to get a better idea about what they offer.
AUDIENCE: Though it is not obvious until the last few moments of the commercial when it is spelled out, the targeted audience is Internet business owners, those starting an internet business, those needing help organizing their internet business, or those wanting their internet business to take off. The commercial may even attract those wanting a more creative approach to internet business, as EDS shows off their own creative marketing. Getting much more specific than this in defining a targeted audience is difficult, however, given the lack of specifics on the services EDS offers.
HOW IS THE ARGUMENT BEING MADE?
Truly, the brilliance behind EDS's commercial is in the clever mocumentary-style used. The targeted audience viewing this ad can assume that EDS's services are just as ingenious. In taking a profession that does not exist and making it something believable and even touching, EDS appeals to the emotions and sense of humor of it's audience. The quality of the commercial's making (the filming, story, convincing actors, the setting), as well as the brilliance in doing something in a commercial that has never been done before gives credibility to EDS's ingenuity and abilities.
IS THE COMMERCIAL EFFECTIVE?
. I think the ad is effective because of its ability to present its service potential in a creative manner, thereby establishing its credibility in the nature of the service it offers.
Saturday, January 16, 2010
If you've never heard of Dash Courier Service, this advertisement tells you one thing about them: they have the guts to propose that they can out-perform one of the most well-known companies in the US. Using the altered, familiar logo of their competitor (changing "UPS" to "Oops"), Dash's advertisement grab's the attention of the viewer and makes a statement: Choose dash over UPS for same day reliable delivery. Why should we choose them? Because Dash will not commit the competitor's errors. The implicit assumption is that the viewer has experienced problems in shipping with UPS, it more specifically implies that the viewer has had problems with UPS's same-day delivery service. In the ad, UPS may be used as a specific competitor Dash claims to be able to out-do, however UPS is so prominent and iconic that Dash may as well be claiming they can out-do all the competition.
If I am a resident of either of the Carolinas and I had never seen or heard of Dash, I may not want to trust my valuable parcels to them. However, to establish credibility and a relationship with the Carolina viewer, Dash seems to be saying: "We understand you. We've all been let down by our competitor. Let us show you we're the best." Their implicit assumption establishes common ground and therefore a relationship with the audience. Logically, no one wants those entrusted with their important and urgent parcels to ever say "oops". The choice of the word "oops" is not only clever, but also minimizes the amount of care and responsibility UPS/the competitor would have in the erroneous delivery of your parcel.
Conceptually, the advertisement is effective in communicating the intended message to the targeted audience. Visually however, the cleverness of using UPS's logo could be misinterpreted, since it occupies the majority of the space and at glance it could be mistaken for an advertisement for UPS, ergo destroying the very purpose of Dash's marketing scheme and resulting in the cataclysmic end of the universe as we know it .
Subscribe to:
Comments (Atom)