Sunday, February 28, 2010

Dead Sea Salt Encounter

ARGUMENT:
A: Buying the dead sea salt exfolient scrub
B: would show my husband'd love for me
REASON: Because buying this gift for me would mean that I was worth whatever it cost.
IA: Whatever I was worth to my husband in gifts would also show his love for me.

AUDIENCE:
 My husband and I.  We are students on a budget.  We're newly wed's.  At the time of meeting the sales lady at the Dead Sea Salt kiosk, my husband was in between jobs, and it had been tough finding one. So, the nice sales lady really had quite a difficult task, getting us to buy a totally unnecessary and expensive item.

HOW THE ARGUMENT WAS MADE:
We did try avoiding eye contact when we came upon the congregated kiosk. But to no avail.  She cut us off and only wanted "a few minutes of our time".  She was very persistent even after we turned her down several times. She first asked our names, making it personal, and using ethos to establish a relationship with us.  Immediately when shown the product (a dead sea salt exfoliant and moisturizing oil), my sister, Lisa, said her boyfriend had bought it for her.  The sales lady used it. She had Lisa vouch for the product.  Didn't she love it? Wasn't it so nice of her boyfriend to get it for her? She proceeded to do her demo, and really it was a fantastic product. It was also a whopping $54.  So I honestly could tell her that we could not afford it. We had no money. She then turned to my husband and asked how much he loved me?  What was I worth to him?  Wow.

GOAL:
Sell us a dead sea salt exfoliant scrub.

EFFECTIVENESS:
She was personal enough to use our names, but not enough to address our concern of having no money.  She did not bring it down to an affordable price, but rather tried to say we could get another product for free. We couldn't afford it in the first place.  She targeted our love, trying to make her gift a symbol of the eternal bond we had just created.  We left feeling exactly the same thing we had felt at first: her product was completely unnecessary and way too expensive.  So, no, not effective at all.

Saturday, February 20, 2010

*****Please read this!****

I wrote the below post this afternoon. It was completely done at 2 PM today.  I finished it at work and thought that I had posted it before logging off my computer when I had actually just saved it.  I just got back on to check the link and make sure it works, and realized that it had not actually posted.  I know that you don't accept late blog posts, but please believe me, this was done on time..early actually.  Is there anyway you can make an exception?  I would really appreciate it if you would.  Please let me know if that is possible.
Thank you, Michelle
Mushaboom, Feist

Helping the kids out of their coats

But wait the babies haven't been born
Unpacking the bags and setting up
And planting lilacs and buttercups


But in the meantime I've got it hard
Second floor living without a yard
It may be years until the day
My dreams will match up with my pay


Old dirt road
Knee deep snow
Watching the fire as we grow old


I got a man to stick it out
And make a home from a rented house
And we'll collect the moments one by one
I guess that's how the future's done

How many acres how much light
Tucked in the woods and out of sight
Talk to the neighbours and tip my cap
On a little road barely on the map


Old dirt road
Knee deep snow
Watching the fire as we grow old
Old dirt road
Rambling rose
Watching the fire as we grow
Well I'm sold

http://www.youtube.com/watch?v=cYF0qU5WSew

ARGUMENT:
A: Having dreams
B: will allow you to get through less than desirable circustances
Reason: Becuase dreaming of a better future can give you the hope necessary to attain it.
IA: Whatever gives you the hope necessary of attaining a better future will help you get through less than desirable times.

AUDIENCE:
Even though the singer is speaking of personal experience, the audience consists of those who are living less than their dream life.  More specifically I think the audience most attracted to the message of the song are those who are in her same position, working day by day trying to earn enough to make a life in that perfect dream house somewhere.  Her audience has ideals, goals, desires.  Even in the style and content of her video, it is suggested that her audience wants something out of the ordinary to happen in their lives, like dancing in the street and turning a normal day into a parade, or stepping into a closet and stepping out of a freezer into a carnival somewhere else.  Maybe they'd like changing their circumstances to something better to be that easy.

HOW THE ARGUMENT IS MADE:
This video apeals to the emotions, making the impossible possible; making a reality of things that we only silently imagine and laugh to ourselves about. I think her audience would be able to relate to waking up in a place you can't exactly call ideal and wanting to be free enough to fly away from it and escape, even if it is just to the street outside where a group of strangers will randomly start dancing in unison to a song you're singing. Though her video is a little random (not entirely portraying what she is describing in her song), I believe it is relevant because it portrays a dream world come to life, which is exactly what the singer is hoping for.

GOAL:
I think her goal is to show her audience that dreams are real. She creates a dream world in her video suggesting that the dreams of the audience can also become reality.

EFFECTIVE?
Absolutely.  If her audience interprets her video like I did, then it is an effective portrayal of far off dreams becoming reality.

Saturday, February 6, 2010

Paper A

https://blackboard.byu.edu/courses/1/MF5-20101-1/content/_3061634_1/6-Principles%20of%20Assessment%20and%20Intervention-Brinton_&_Fujiki.pdf?bsession=66472426&bsession_str=session_id=66472426,user_id_pk1=332122,user_id_sos_id_pk2=1,one_time_token=

ARGUMENT:
A: Adopting a a Normativist approach to speech therapy will result in greater improvement in the comminication and quality of life of a patient
B: will result in greater improvement in the comminication and quality of life of a patient

Reason: a Normativist approach focuses on the improvement of speech production in order that the patient become independent and socially competent.

Implicit Assumption: Whatever approach to speech therapy allows the patient to become independent and socially competent will improve their communication and quality of life.

AUDIENCE:
Brinton and Fujiki's audience are students of speech language pathology as well as scholars in the same field. The audience consists of either those who are undecided about adopting a Normativist approach to therapy, or  those who lean more towards the Neutralist approach to therapy.  They may be therapists who rely heavily on norm-referenced testing and quantitative data supporting the effectiveness of their treatment of the patient's immediate problem.

GOAL:
I believe Brinton and Fujiki's goal is to have therapists slow down and consider the long-term effects of their treatment decisions and to choose their approach to therapy according to the patient's best interest for their future well-being.

HOW THE ARGUMENT IS MADE:
Brinton and Fujiki's article appeals mainly to Ethos.  They include several sources to their claims throughout the article as well as give examples from their own case studies.  Being professionals in the field of speech language pathology, I find it adds to their credibility not just to site others who have done this research, but to mention their findings from their own studies.  Therefore their representation is also typical. I find their information is accurate and fair.  Instead of simply tearing down other approaches to therapy, they note the positive points of other approaches. They mention that standardized and norm-referenced tests (which are often highly used by those taking the Neutralist approach) as being effective indications of typical and atypical behavior, giving the approach credit.  And still they establish their argument for the Normativist approach strongly with all of their evidence sited in the document.


EFFECTIVENESS:

I do believe that Fujiki and Brinton made an effective argument for adopting the Normativist approach in order to see more improvement in a patient's long term social independence because of their evidence and case examples listed throughout the article.